BE CONSISTENT — OR BE NOTHING.
Consistency is one of the toughest and most important things to achieve in communication. Why? Because anyone can claim anything, at any time, across ...
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Current,
relevant, real.
b2b marketing: news, ideas and concepts
Different perspectives, new horizons
What's up ?
Our ambition is to look beyond conventional and standardised thinking. We aspire to contribute sustainably to society by thinking differently. Here you will find the sources and product of our mindset and observations, and our latest projects.
B2B Lead Generation
We all love incoming leads. They spell opportunity, recognition, and growth. However, the term “generating leads” implies that they can be produced li...
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Somater: a clear message — Paris Packaging Week 2026
Somater is showcasing its expertise in primary packaging for the cosmetics market at the PCD trade fair as part of Paris Packaging Week 2026. The stan...
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STI: Securing Industrial Operations – SEPEM 2026
At the SEPEM 2026 trade show, STI (Serv Trayvou Interlocking), a subsidiary of Sentric Safety Group and Halma PLC, is showcasing its trapped key inter...
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Lynxeo: an integrated approach to cabling for wind power
In response to the growing prevalence of wind turbines and the increasing complexity of installations, Lynxeo has developed WINDLINK®, a comprehensive...
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Why value propositions are hard to build internally
Most industrial and technology companies we work with don’t struggle to define what they do, but why it matters. At first glance, developing a value p...
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