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b2b marketing: news, ideas and concepts

Current,<BR> relevant, real.

Different perspectives, new horizons

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Our ambition is to look beyond conventional and standardised thinking. We aspire to contribute sustainably to society by thinking differently. Here you will find the sources and product of our mindset and observations, and our latest projects.

INDUSTRIAL AND TECHNOLOGY COMPANIES: HOW TO CHOOSE A B2B MARKETING AND COMMUNICATIONS AGENCY?
For an industrial or technology company, choosing a B2B marketing and communications agency means assessing six key capabilities: understanding techni...
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WELCOME TO THE NEW BB&B WEBSITE
Same address, new look. Fresher, lighter, more vibrant: our new website is now live. We wanted it to reflect what bb&b stands for: clear, precise and ...
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BE CONSISTENT — OR BE NOTHING.
Consistency is one of the toughest and most important things to achieve in communication. Why? Because anyone can claim anything, at any time, across ...
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B2B Lead Generation
We all love incoming leads. They spell opportunity, recognition, and growth. However, the term “generating leads” implies that they can be produced li...
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Somater: a clear message — Paris Packaging Week 2026
Somater is showcasing its expertise in primary packaging for the cosmetics market at the PCD trade fair as part of Paris Packaging Week 2026. The stan...
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STI: Securing Industrial Operations – SEPEM 2026
At the SEPEM 2026 trade show, STI (Serv Trayvou Interlocking), a subsidiary of Sentric Safety Group and Halma PLC, is showcasing its trapped key inter...
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