Intrinsic motivation
Change management
How to appeal to Intrinsic Motivation?
Without motivation, a company is not viable. While in the past extrinsic motivation was often the main focus (salary, bonuses, status, …), modern companies progressively rely on intrinsic motivation factors. These include teamwork, pride in achievements, personal recognition from peers and the feeling of making a meaningful contribution to a common cause.
Companies must pay attention to this paradigm shift in internal communication. In doing so, however, they must not be trapped by propaganda-like pronouncements beyond reality, but on the contrary shall closely align communication with the brand identity.
How to promote intrinsic motivation?
Depending on the objectives, we develop a concept for your internal communication. We emphasise a holistic approach, because only coherent and authentic communication in line with the values of the company and its vision is credible. During implementation, we carefully examine which intrinsic motivational factors we can best build upon. Image worlds play an essential role in attracting attention and setting an emotional accent.
For example
