Explanations wanted !

We see populist leaders progressing around the world. We see simple bullet-point lists making out most of the recommendations on the net. The common denominator? They fall short of addressing the complexity of the world that surrounds us. Worse, they pretend things are easy when in fact they deserve a much deeper look.
Politics, as well as marketing and communication, work out right only if issues can be explained to the common mind. If we don’t do the hard work of explaining, we can’t expect our audiences to follow us. And we thus leave the ground to those with the loudest voices and the simplest ideas. But it would be wrong to say we must copy the latter, because in the race to the bottom the fastest will lose.

There is only one way forward: more and better explanations, not less.

Agence de communication B2B

+33 1 40 33 79 41
bb&b - Siège Social
Communication et Marketing Industriel
22, rue Soleillet
F-75020 Paris

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