Communication secteur agro-alimentaire

30 mars 2016

Yara a mis au point un nouveau produit appelé ‘Yara Vita Procote’ permettant d’enrichir des granules d’engrais en micronutriments grâce à une technique d’enrobage.
bb&b a développé le concept de communication de ce nouveau produit pour le marché nord américain. Il s’agit de sensibiliser les agriculteurs, convaincre les distributeurs et assurer la visibilité de la marque Yara.

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