Nos pensées

Une contribution…

Notre ambition est de regarder au-delà de la pensée conventionnelle et standardisée. Nous aspirons à faire une contribution durable à notre profession…
en pensant différemment. De temps en temps nous publions donc ici des billets au sujet de thèmes qui nous paraissent importants.

A thought about b2b positioning in the digital era

Is there a single lesson to be learned from today’s digital communication in b2b markets, a kind of common denominator? We think yes, there is one...

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A thought about “consistency” versus “wow” in b2b

When asked what he expects from our consultancy, a prospect responded: “just surprise me”. Well, after all we are a communication agency. And yes, isn’t surprise a legitimate surrogate of advertising? But the fact is that in b2b communications, the short-term wow effect is no longer sufficient. Today, consistency is king...

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A thought about the value of connections in b2b markets

Facebook, LinkedIn, Instagram – in fact all social media - pretend to connect people. But of course, they just connect accounts. So, what is this worth? ...

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Explanations wanted !

Why are populists progressing around the world? Why are 3-bullet-point lists the only argumentation that seems to work on the net? Are we falling back to middle age obscurantism, ignoring the complexity of the world that surrounds us? ...

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Agence de communication B2B

+33 1 40 33 79 41
bb&b - Siège Social
Communication et Marketing Industriel
22, rue Soleillet
F-75020 Paris

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