Over several years, bb&b has influenced the Yara brand image through different campaigns and branding initiatives in the industrial and agronomic business. In 2012, the Yara brand essence was redefined by a german branding consultancy. In the following, Yara has entrusted bb&b with the formal presentation of brand contents and values. The result has been made available as a brandbook. It explains the brand identity and serves as an internal reference for brand management.
Based on the brandbook, bb&b has also created a new corporate brochure. It is available as a printed document as well as an interactive iPad application.