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Valeo

Valeo

Valeo added ad

Valeo brochure

Brochure

Valeo stop and start ad

Valeo leaflet

Valeo added brochure

Brochure

B2C strategy for an automobile equipment supplier

Automobile equipment supplies such as Valeo generally have a B2B strategy. But at major auto shows, Valeo wanted to contact the end customers directly to draw their attention to certain technical innovations that vehicle manufacturers were dragging their feet to implement. This concerned air conditioning and filtration systems for the car interior, capable of reducing pollution inside the vehicle.

The brochures we created simplified the problem for a non-technical approach. Even so, the primary aim of the campaign was not to create a real market pull, but to increase pressure on vehicle makers to encourage them to communicate more openly on the innovations available.

The centrepiece of the campaign was a large backlit billboard at the Paris car show.

Client

Valeo

Sector

Automobile & Aerospace

Other projects

Agence de communication B2B


+33 1 40 33 79 41
contact@bb-b.fr
bb&b - Headquarters
Communication and Industrial Marketing

22, rue Soleillet
F-75020 Paris


+49 162 59 95 280
bb&b – Munich office Communication and Industrial Marketing Corinna Cremer Adams-Lehmann-Str. 56 D-80797 München


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