Safe by choice

Safe by choice

Safe by choice label

Safe by choice toolkit


Safe by choice toolkit

Safe by choice photos

Image bank

Safe by choice ordering form

Order form

Safe by choice ordering form

Safe by choice rollup

Roll-up banner

Safe by choice banner

Safe by choice posters


Safe by choice dispenser letter

Displayer - Letter

RCD Leaflet

Safe by choice Tshirt signaletique

Tshirt - Signage

Safe by choice deployment

Work safety at its best

Yara, the Norwegian producer of nitrogen derivates, was confronted with a low work safety performance. In response, bb&b has conceived and implemented a program to change the safety culture within the company, in close cooperation with the company’s HESQ and branding department. The program builds on intrinsic motivation and pride to promote a sustained change in work culture among Yara’s 17.000 employees worldwide.

As a result, TRI (total recordable incidents) has been continuously reduced from 5 per million hours worked in 2012 to a world class low of 1,4 in 2018.

Read more about Yara’s Safe by Choice initiative here.




Environment, Food & Agriculture

Other projects

Agence de communication B2B

+33 1 40 33 79 41
bb&b - Headquarters
Communication and Industrial Marketing

22, rue Soleillet
F-75020 Paris

+49 162 59 95 280
bb&b – Munich office Communication and Industrial Marketing Corinna Cremer Adams-Lehmann-Str. 56 D-80797 München

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