Pure Nutrient

Yara Pure Nutrient
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Fertilizer campaign based on “pure nutrient” Nitrates

Following on from the success of the “carbon footprint” campaign in Nordic countries, Yara has decided to extend its communication to the agricultural community in continental Europe. The focus should be on the benefits of nitrate-based fertilizers.

The concept created by Yara includes both, educational and advertising elements. As for the carbon footprint campaign, the message is consensual. The farmer is presented as the hero in a constant struggle to reconcile environmental responsibility, food safety and profitability.




Environment, Food & Agriculture

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Agence de communication B2B

+33 1 40 33 79 41
bb&b - Headquarters
Communication and Industrial Marketing

22, rue Soleillet
F-75020 Paris

+49 162 59 95 280
bb&b – Munich office Communication and Industrial Marketing Corinna Cremer Adams-Lehmann-Str. 56 D-80797 München

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