Fertilizer campaign based on “pure nutrient” Nitrates
Following on from the success of the “carbon footprint” campaign in Nordic countries, Yara has decided to extend its communication to the agricultural community in continental Europe. The focus should be on the benefits of nitrate-based fertilizers.
The concept created by Yara includes both, educational and advertising elements. As for the carbon footprint campaign, the message is consensual. The farmer is presented as the hero in a constant struggle to reconcile environmental responsibility, food safety and profitability.