Omron ad

Press ad

Omron ad

Corporate campaign

One of the leading manufacturers of industrial automation components and systems, this group of Japanese origin nonetheless suffered from low recognition in France. The European head office therefore decided to allocate a budget to boost the brand’s image through an advertising campaign in the industrial press (Usine Nouvelle, Mesures, etc.).

The concept proposed by bb&b was based on concise slogans and simple visuals. The semantic offset between visuals and wording draws people to read. Following on from the campaign, bb&b was entrusted with designing and promoting the brand showroom at its new head office in Rosny-sous-Bois.






Other projects

Agence de communication B2B

+33 1 40 33 79 41
bb&b - Headquarters
Communication and Industrial Marketing

22, rue Soleillet
F-75020 Paris

+49 162 59 95 280
bb&b – Munich office Communication and Industrial Marketing Corinna Cremer Adams-Lehmann-Str. 56 D-80797 München

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