DirectPhotonics is a German high-tech start-up based in Berlin and specialised in lasers. It entrusted bb&b with designing its brand identity. The aim was to convey an image of strong organisation, technological expertise and modernity. As the first element of the visual identity, the logo was therefore the point where these specific requirements crystallised. The symbol features red and orange circles and is inspired by laser modules to evoke regularity, organisation and rigour.
After creating the logo, bb&b designed all the communication tools, such as stationery, Powerpoint templates, invoices, technical documents and website.