Carbon footprint campaign

Yara Carbon Footprint

Yara Carbon footprint label

Yara Carbon footprint ad

Press ad

Yara Carbon footprint brochure


Yara Carbon footprint guarantee

Yara Carbon footprint goodies


Yara Carbon footprint toolkit


Yara Carbon footprint toolkit

Yara Carbon footprint image_bank

Image bank

Carbon footprint campaign

Following an initiative by the Swedish agri-food industry to label food products with their carbon footprint, Yara decided to adopt this approach by offering a guaranteed carbon footprint on its fertilizer products.

bb&b was selected to create the communication campaign intended for farmers and distributors in Nordic countries. The intention was to provide information about this new guarantee and to explain the complex relationships between fertilizers, climate protection and food safety through carbon life cycle analysis.




Environment, Food & Agriculture

Other projects

Agence de communication B2B

+33 1 40 33 79 41
bb&b - Headquarters
Communication and Industrial Marketing

22, rue Soleillet
F-75020 Paris

+49 162 59 95 280
bb&b – Munich office Communication and Industrial Marketing Corinna Cremer Adams-Lehmann-Str. 56 D-80797 München

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