Our thoughts


Our ambition is to look behind and beyond standards and conventions. We strive to make an honest contribution to our profession… by thinking differently. From time to time we therefore publish thoughts highlighting a topic that we feel is worth it.

A thought about “consistency” versus “wow” in b2b

When asked what he expects from our consultancy, a prospect responded: “just surprise me”. Well, after all we are a communication agency. And yes, isn’t surprise a legitimate surrogate of advertising? But the fact is that in b2b communications, the short-term wow effect is no longer sufficient. Today, consistency is king...


A thought about the value of connections in b2b markets

Facebook, LinkedIn, Instagram – in fact all social media - pretend to connect people. But of course, they just connect accounts. So, what is this worth? ...


Explanations wanted !

Why are populists progressing around the world? Why are 3-bullet-point lists the only argumentation that seems to work on the net? Are we falling back to middle age obscurantism, ignoring the complexity of the world that surrounds us? ...


AI is on

“Turn right, then keep left, follow the motorway for 9 kilometres…” We blindly execute the orders of the Google mastermind, with no clear idea where we actually are...


Agence de communication B2B

+33 1 40 33 79 41
bb&b - Headquarters
Communication and Industrial Marketing

22, rue Soleillet
F-75020 Paris

+49 162 59 95 280
bb&b – Munich office Communication and Industrial Marketing Corinna Cremer Adams-Lehmann-Str. 56 D-80797 München

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