×

A thought about the value of connections in b2b markets

Facebook, LinkedIn, Instagram – in fact all social media – pretend to connect people. But of course, they just connect accounts. So, what is this worth? Just have a look at your own LinkedIn connections: probably ever more connections, and ever less interactions.

As with all things, whether they are material or immaterial, value is inversely proportional to availability. As connections increase exponentially, no doubt that value must be decreasing. It’s simple market laws.

So which connections really create value today? Probably those that you can’t duplicate or automatize easily. In a world of bots and virtual relations, truly human interaction will be the absolute winner. Make a call, meet physically, say hello and shake hands at a fair, or even write a letter… all this represents tremendous, increasing value.
Social media ultimately will teach us the value of true relations – hopefully.

Agence de communication B2B


+33 1 40 33 79 41
contact@bb-b.fr
bb&b - Firmensitz
b2b Kommunikation und Marketing

22, rue Soleillet
F-75020 Paris


+49 162 59 95 280
bb&b – Büro München b2b Kommunikation und Marketing Corinna Cremer Adams-Lehmann-Str. 56 D-80797 München


Vous utilisez un navigateur internet trop ancien ou non compatible pour pouvoir visualiser correctement l'intéralité du site!
Mettez à jour votre navigateur pour une meilleure expérience de ce site.


Your browser is too old or incompatible to be able to display the whole content of the site!
Please update your browser to have a better experience of this site.