© 2024 bb&b communication et marketing industriel
Suite au succès rencontré avec la campagne « empreinte carbone » dans les pays nordiques, Yara a souhaité élargir à l’Europe continentale sa communication auprès des agriculteurs. Les pays concernés ont demandé à recentrer la nouvelle campagne sur les avantages des engrais à base de nitrate.
Dans cette campagne qui comporte des volets didactiques, publicitaires et promotionnels, l’agriculteur est présenté comme le héros d’un combat constant pour réconcilier responsabilité environnementale, sécurité alimentaire et rentabilité.
© 2024 bb&b communication et marketing industriel
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