Nos Idées


Partageons quelques idées sur la communication aujourd’hui. Non, ce n’est pas un autre guide du genre « 5 steps for more/less/better …», mais simplement quelques réflexions sur des thèmes auxquels nous sommes confrontés dans notre travail quotidien auprès de nos clients industriels.

…nos réflexions

N’hésitez pas à nous faire part de vos commentaires, questions et remarques.

The power of photography

Whether it is a website, a brochure, an email, or a social media post, an image brings it to life. Evolution has trained us to swiftly decode and react to visual information.

lire la suite

A different view on content marketing

Content marketing as a component of inbound marketing strategies has become so pervasive these days that we really shouldn’t still be writing about them. But the more content is out there, the harder it gets to stand out. Read how to make a difference in a crowded space.

lire la suite

Digital transformation

The digital revolution is a doomsday for the unprepared, say the experts. Digital is coming to get you and if you don’t believe them, ask a taxi driver.

lire la suite

Communicating credibility

If you want to communicate, you have to inspire trust. But when everyone says they can be trusted, who do you believe?

lire la suite

Emotions and the industry

The world of industry is challenging. But why do B2B brands find it so hard to differentiate? Industry buzzwords and phrases sound all the same.

lire la suite

Value propositions in industrial b2b markets

Building powerful customer value propositions (CVP) is more demanding in industrial B2B markets than in B2C environments.

lire la suite

Employer branding

Psychosocial disorders are on the rise in many industries. So is the need for highly qualified people that remain hard to find – and to keep.

lire la suite

Communicating quality

To no surprise, quality is one of the words that comes up regularly with our clients. Quality is value, especially in industrial B2B environments.

lire la suite

Merci d'indiquer vos coordonnées pour lire l'article complet

Veuillez remplir les champs requis!

Message envoyé!

Agence de communication B2B

+33 1 40 33 79 41
bb&b - Siège Social
Communication et Marketing Industriel
22, rue Soleillet
F-75020 Paris

Vous utilisez un navigateur internet trop ancien ou non compatible pour pouvoir visualiser correctement l'intéralité du site!
Mettez à jour votre navigateur pour une meilleure expérience de ce site.

Your browser is too old or incompatible to be able to display the whole content of the site!
Please update your browser to have a better experience of this site.