Nos Idées

Partageons…

Partageons quelques idées sur la communication aujourd’hui. Non, ce n’est pas un autre guide du genre « 5 steps for more/less/better …», mais simplement quelques réflexions sur des thèmes auxquels nous sommes confrontés dans notre travail quotidien auprès de nos clients industriels.

…nos réflexions

N’hésitez pas à nous faire part de vos commentaires, questions et remarques.

contact@bb-b.fr

Digital transformation

The digital revolution is a doomsday for the unprepared, say the experts. Digital is coming to get you and if you don’t believe them, ask a taxi driver.

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Communicating credibility

If you want to communicate, you have to inspire trust. But when everyone says they can be trusted, who do you believe?

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Emotions and the industry

The world of industry is challenging. But why do B2B brands find it so hard to differentiate? Industry buzzwords and phrases sound all the same.

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Value propositions in industrial b2b markets 3/3

Social media have become such a popular vector of communication because they rely on personal, trusted, relations between people.

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Value propositions in industrial b2b markets 2/3

Individuals are more or less sensitive to specific motivators. For some people safety is key while others are driven by recognition or thriving innovation.

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Value propositions in industrial b2b markets 1/3

Building powerful customer value propositions (CVP) is more demanding in industrial B2B markets than in B2C environments.

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Employer branding

Psychosocial disorders are on the rise in many industries. So is the need for highly qualified people that remain hard to find – and to keep.

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Communicating quality

To no surprise, quality is one of the words that comes up regularly with our clients. Quality is value, especially in industrial B2B environments.

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Agence de communication B2B


+33 1 40 33 79 41
contact@bb-b.fr
bb&b - Siège Social
Communication et Marketing Industriel
22, rue Soleillet
F-75020 Paris


+49 162 59 95 280
bb&b – Bureau Munich
Communication et Marketing Industriel
Corinna Cremer
Adams-Lehmann-Str. 56
D-80797 München


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