One of the leading manufacturers of industrial automation components and systems, this group of Japanese origin nonetheless suffered from low recognition in France. The European head office therefore decided to allocate a budget to boost the brand’s image through an advertising campaign in the industrial press (Usine Nouvelle, Mesures, etc.).
The concept proposed by bb&b was based on concise slogans and simple visuals. The semantic offset between visuals and wording draws people to read. Following on from the campaign, bb&b was entrusted with designing and promoting the brand showroom at its new head office in Rosny-sous-Bois.