60 SECONDS TO UNDERSTAND THE MECHANICS OF BB&B

At the agency, we like well executed work. And you do too !

Here are some tried and tested recipes:


BRIEF

Every good project starts with a good brief! Here are some points to consider.


Simple : the brief is, to the extent possible, crystal clear.


Accurate : it raises an internal problem, not that of the market.


Committed : it sets a course, no room for neutrality.


Concise : it goes straight to the point, no corporate talk.


OUR PREFERRED INGREDIENTS:

Goal
Problem
Request

Context
Company
Product
Market
Customers
Distribution
Competition

Strategy
Marketing Objectives
Target
Product/Brand positioning
Marketing Mix
Strengths, Weaknesses, Opportunities, Threats (SWOT)

Constraints
Budget
Planning
Media


Corrections

It is rare to get a project right at the first attempt. There are therefore necessarily corrections which can sometimes take a lot of time. To facilitate our exchanges, here are some simple rules that have proved their worth.

IDENTIFYING VERSIONS

The principle is simple: the figure to the left of the hyphen is for you, the one to the right is for us. You can’t go wrong now, can you?

0 – 3

You have not yet reviewed the project.
This is the third internal version of the project.

1 – 2

You reviewed the project for the first time.
Since your proofreading, we have made two rounds of changes to the project.

6 – 1

You have reviewed the project 6 times.
Did we well understand your request?


MAKING CORRECTIONS

There was a time when we received your corrections by courrier or postal mail. Fortunately, it’s over. Email us your amends in a pdf. And just before hitting the send button, make sure everything is in there. If you are still a novice at PDF annotations, here is a handy tutorial:

Click here to access the Adobe online help

Client space

Enter your dedicated area

login

Contact

Agence de communication B2B


+33 1 40 33 79 41
contact@bb-b.fr
bb&b - Headquarters
Communication and Industrial Marketing

22, rue Soleillet
F-75020 Paris


+49 162 59 95 280
bb&b – Munich office
Communication and Industrial Marketing

Corinna Cremer
Adams-Lehmann-Str. 56
D-80797 München


Vous utilisez un navigateur internet trop ancien ou non compatible pour pouvoir visualiser correctement l'intéralité du site!
Mettez à jour votre navigateur pour une meilleure expérience de ce site.


Your browser is too old or incompatible to be able to display the whole content of the site!
Please update your browser to have a better experience of this site.