60 SECONDS TO UNDERSTAND THE MECHANICS OF BB&B
At the agency, we like well executed work. And you do too !
Here are some tried and tested recipes:
Every good project starts with a good brief! Here are some points to consider.
Simple : the brief is, to the extent possible, crystal clear.
Accurate : it raises an internal problem, not that of the market.
Committed : it sets a course, no room for neutrality.
Concise : it goes straight to the point, no corporate talk.
OUR PREFERRED INGREDIENTS:
Strengths, Weaknesses, Opportunities, Threats (SWOT)
It is rare to get a project right at the first attempt. There are therefore necessarily corrections which can sometimes take a lot of time. To facilitate our exchanges, here are some simple rules that have proved their worth.
The principle is simple: the figure to the left of the hyphen is for you, the one to the right is for us. You can’t go wrong now, can you?
0 – 3
You have not yet reviewed the project.
This is the third internal version of the project.
1 – 2
You reviewed the project for the first time.
Since your proofreading, we have made two rounds of changes to the project.
6 – 1
You have reviewed the project 6 times.
Did we well understand your request?
There was a time when we received your corrections by courrier or postal mail. Fortunately, it’s over. Email us your amends in a pdf. And just before hitting the send button, make sure everything is in there. If you are still a novice at PDF annotations, here is a handy tutorial: